
When I discovered my iphone had been stolen by those kids, my first thought was "oh no! What is going to happen to all my private info, my business contacts and anything else i didn't want people to see?" My second thought was, how can you turn a stolen iphone experience into something positive like marketing my company: Intelesure.
I had been working on adding call center articles, and adding some christmas bling to our home page at www.intelesure.com. I love listening to the best holiday music at work while I hack away at my keyboard and wacom pen. It makes work go so much faster.
After I got off work at Intelesure, I went to the mall to go christmas shopping for my brother at Abercrombie. The music there was loud, and a girl i know who works at Abercrombie wasn't there. Kind of to my releif, because the last thing I needed was my friend Mari's voice chiming in my head again: "You can't date her Johnny!".I had also been keeping my eye on a particular black heavy coat that had been regularly priced $260. I frequently check the price there on it, because it fits good. Being tall and having long arms and a slim torso makes it hard to find good fiting clothes sometimes. I buy most of my jeans at the Buckle because they have the only jeans that fit. Even Abercrombie doesn't have jeans for tall guys like me.
The price on the coat had not changed, but i did remember that my friend had said there were some jackets on sale in the back. I took off my jacket, and set it on a table, and tried on one of these sale jackets in front of a nearby mirror. As I was admiring my manly physique - and contemplating joining team hardcore again for some more MMA training with Brandon Shuey, I failed to notice the two 18 year olds that had been browsing the store slipping my iPhone out of my jacket pocket at the table. They left quick, but since i normally keep my iphone in my jeans pocket without one of the cool cases to keep it from getting scratched, I didn't suspect they were up to no good.
Stolen iPhone
As I waited in the checkout line, I thought about calling my mother, which of course led to the discovery of the stolen iPhone. I freaked, but only on the inside. As my father says, you are glued to that iPhone. It's practically an appendage of mine.I hung out at the mall that night. I retraced my steps, from each store i had been in all the way to my '72 Chevy outside in the lot. I even got down on my hands and knees and scraped away at the snow near my truck wondering if it had somehow used a new app that makes the iPhone fly out of people's pockets.
The girls at Abercrombie and the Buckle were the most helpful. They turned down the music, they scoured the store as much as i could expect them to. One of the cuter girls practically made me forget about my missing iPhone.
Reward for "Lost" iPhone
I had my mother text my phone to inform the finders of it that i would offer $50 for the return of the phone. Then when i had no luck an hour later i told my mom to text an increased offer of $100 dollars for the phone.I should have realized a two things. First, it was my mom's second day of learning how to text. The texts she sent were more of a marketing message than an informational bargain. Here are texts 1 through 4:

6:44 PM:
$50 reward..... Return this phone to the Buckle store or call 208-###-#### if you find this phone!!
6:45 PM:
Reward..... Lost phone.... $50 Return to the Buckle!!
6:47 PM:
Return to the Buckle.... Now there is a $100 reward. Ask for Johnny!!!
7:45 PM:
$100 if this phone is returned to Abercrombie at the mall. This phone will be disabled tonight. Please return tonight to the mall!
I probably should see if there is an opening at Intelesure for some marketing mom.
Second, i should have offered $1000 for the iPhone, because of the wealth of marketing information that can actually fit in an 16 Gig iPhone. Of course i would never pay out a thousand dollars, but perhaps i would have asked for security if they did not take my $50 offer which i would gladly have done.
I hate hanging out at the mall. I'm definatly not 15 years old anymore, and I felt like I was wasting my time at the mall. I had more work on the website for mmahardcore.com's Ultimate Fighting to do.
Eventually, I went home, and felt foreign. I do not have a home phone, or land line, because I depended on my iPhone so much. I also used my iPhone as my alarm clock, my watch, and security blanket. Oh yeah, I also use it for testing website content, checking my email and playing games. And Facebook. I recently had been facebooking like crazy.
I checked Ebay and Craigslist. No iPhone's matched my description.
I changed my passwords to everything. My banking, Facebook, and Gmail.
While in my email, i noticed a new one from my favorite iPhone app: Private i - Lite.
Before I had gotten home i had only suspected someone of stealing my iPhone. This wonderful app actually confirmed the dirty truth: Someone was using my phone. And Private i had sent me an email with the location of my iPhone. Here is the location of my stolen iPhone: ( link to google maps). I could tell where the phone was within 5 houses. Street view let me see the houses. All i would have to do was go knock on a few doors. Except for this disclaimer within the email: "If your iPhone has been stolen, report this information to the local authorities. Do not attempt to recover your iPhone by yourself."The police dispach at the station was surprised i knew where the phone was, and impressed as much as I was about this awesome little technology. The movies would have made it a sucess, but as this was real life, because I didn't have a good description of the guys, and could only guess at the address within 5 houses, there was little they would actually do.
The next day at work was distracting. How could i work on marketing without an iPhone to inspire me? Where were the music and movies on my iPod, and the Pandora and AOL radio?
I went to the AT&T store around the corner from Intelesure, where I contemplated buying another 16 Gig iPhone 3G for $499. Way to spendChristmas money. I mean - is there anything else that you could buy for that cheap that does as much and also fits in your pocket? I actually found out from an AT&T representative that I did infact qualify for a discounted iPhone 3G. I started to make the preperations in my mind to buy the phone. Yet hope still lingered that perhaps there was a chance that mine would turn up. I went back to work, and continued to work on smartreceptionist.com's home page and intelesure.com's article page.
Recovering the Stolen iPhone
Then the receptionist at intelesure came into my office and told me i had a phone call.My mom gave me a number and told me someone had found my phone. It was too good to be true. I called the number and angels sang. The entire Mormon Tabernacle Choir in my head must have sung that Halleluja chorus like 50 times. I drove to meet the Santa Clause of my Christmas who would deliver my Christmas miracle.
The guy who found my iPhone was at lunch with a friend, and had overheard three 18 year old kids bragging about the iPhone they had stolen the previous day and were making fun of some of the apps I had downloaded to my phone. (Yes, I have a sister who is a year and a half old, and so i have some baby friendly apps.) And I guess it helped make these kids laugh when they discovered my Face Melter app.
The guy decided to take action, he told the kids that he had their license plate number and if they didn't give him the phone, he would call the cops. The kids tail's tucked under, and the phone was given to him. And then they ran.
I was so thankful for the return of my phone, that I had decided to offer this guy a $50 reward. I even added my own private clause. If he refused the offer in modesty, I would double the reward. He refused both, even when i insisted. I threw the money at him. He kept his hands in the air. He just said he couldn't. It was against his beliefs. What religion? He was Mormon. And then I saw it. He had his own iPhone.
Pocket-sized Modern Swiss Army Computer
That was it. It could not be his religion that made him return a stolen iPhone. It was because he was an owner. IPhone owners are a different caliber. They are the musketeers of the modern age. The boy scouts with their modern swiss army pocket sized computers.Of course, you have to wonder, what exactly wasn't kept confidential on my phone? What can people see on a stolen iPhone?
After this experience, here is my review:
What is kept confidential:
(After you change passwords online, and call the iPhone in to AT&T as stolen and have them deactivate it)
Gmail: All new emails and any syncing to email was disabled.
Safari / Internet: Online Banking links would not work, all internet browsing would not work.
You Tube, Google Maps, and all iPhone Apps which use the internet: Wouldn't work. (the private i app sent the email of my iPhone's location before i disabled the phone.)
What is NOT kept confidential:
(since I did not password lock my iPhone by default)
Gmail: All emails saved to the the iPhone's hard drive.
Facebook App: All user info, and all tabs. Even without the internet conection, very personal info about my friends and life was cached and saved on the iphone. You would hope that Facebook would authenticate the connection when the app is launched, but perhaps that just isnt feasble. Big dissappointment: even when I changed my password to facebook, if the iPhone was on a wifi connection, Facebook updated any information on the tabs and inbox and profile. However, it would not send anything or show my friends in chat. No, someone could not post random pics or status updates if i had changed the password. but knowing they could recieve email or messages was haunting.
All my contacts. - email addresses, phone numbers etc.
All my Photos. - even the scandelous pictures that Steve Jobs could prevent me from downloading to my iPhone.
All text conversations. - I love the way texting works on the iPhone, but it is creepy to think someone else can read some of the things i have texted back and forth.
Stolen iPhone Recovery App
What is awesome: Private-I lite by thisistech.com (which only works before you disable the service through AT&T.) It litterally did what it said it would do: Inform me of my iPhone's exact location. Even when it is NOT an iPhone 3G. And the email link opens up google maps, and paired with streetview.... wow. technology is AWESOME.So all in all... what do I have to learn? Perhaps the iPhone is the greatest phone / computer out there - even better than the G1. But it does not hide all of your gigs of personal information by itself if it is more than 3 feet from you. how about an app that does that? like finger print recognition - and then if it is too far from the microchip you implant under your skin, it disables itslef and sends out a homing beacon. Perhaps that could be called iCannotbeseperatedfrommyiPhone. And Intelesure could market that product with it's call center and direct mail options.

